Aptus Group Solutions
Creative Business | Communication
Choosing the Appropriate Development Process for the Product
Having market expertise is super important but often the obvious questions don’t get asked. An expert knows how, where, when and why of a product or procedure. The expert is usually in the fray of meeting sales goals and responding prompty to field issues. They rarely get a pause to as open ended questions, “what would you (end-user) wish this could do? If you had it all your way what would do?
A good start isn’t just about our morning routine, it applies to product creation.
Some products require more rigor that others. There are two broad Product Development Paths:
Consumer Product (5 Phase to Product Release)
Few Industry/Regulatory Requirements, no critical to life requirements, lower perforance requirement, low risk
Consumer Product Project Plan
Phase 1 – Define Product Specification
Align all stakeholders towards a product vision. Translate Project Needs (User, Device), and Technical & Regulatory Requirements into actionable Design Specifications.
Phase 2 – Functional Development
Functional development of the product through iterative cycles of ideation, engineering, prototyping, and qualifying tests.
Phase 3 – Design Development
Translation of the prototyped hardware, software, UI, softgoods, etc., into an integrated product. Refine the design intent through cycles of creative design and engineering. This involves determining physical constraints and user interface goals and integration into a singular manufacturable embodiment. Function testing, Verification will be done to confirmation and provide confidence of the design direction.
Phase 4 – Production Design Development
Refinement of design based on product & manufacturing requirements, volume targets, and production process selection.
Phase 5 – Manufacturing Interface and Production Release
Provide the design specification package to manufacturers, receive their quotes, and choose suppliers. Collaborate with the manufacturer(s) to optimize product to the manufacturing process.
High Performance/Critical/Medical/Aerospace Product (7 Phases to Product Release)
Strict Industry/Regulatory Requirments/Validations, Critical to Human Life or safety /Concerns with Property &/or Environment Damage, High performance requirement, High Risk.
